Sponsoring Success: HBCU Athletics Post the Coach Prime Era

It’s finally fall, and Saturdays are once again reserved for tailgating, bands marching, and stepping out in your favorite fit—complete with your team’s colors, of course. It’s college football season, and in the South, we take this time of year as seriously as we do our sweet tea. It’s very much a religious experience.

Full story at EBONY.com