EXPLORER. STORY TELLER. CURIOUS BY NATURE.
Helping brands tell the stories
that create belonging.
Storytelling and copy for people with something real to say.
Brands I've written for, built, and led.
GO DEEPER
If your brand's copy could belong to anyone, it belongs to no one.
Most brand writing skims. It says the safe thing, in the safe voice, and quietly hopes nobody notices it reads like the seven competitors above it on the search results page.
Going deeper means doing the unglamorous part: interviewing your people, sitting with your competition, tasting the thing before describing it, and staying in the room until the one true sentence shows up. What you should know is that sentence is usually hiding under the brand deck. But it's worth finding.
That's the work. It's how a message stops sounding like marketing and starts sounding like you — on your website, in your campaigns, and everywhere your brand shows up.
Pull up a chair. Let's find the real story.
Client
EBONY
Year
January 2025
FEATURED WORK
Brand
Sports on Amazon Prime
Role:
Interview with Prime Analyst Candace Parker
Role:
Developed premium sports sub-brand
Brand
EBONY
Brand
EBONY + Lionsgate
Year
04//2024
Role:
Copywriting & PR support of rollout
Brand
YMCA
Role:
Documentary producer
Brand
EBONY
Year
05/2026
Role:
Social Media Content Writer
Brand
Nissan
Role:
Editor and writer for multiple branded campaigns
Year
09//2016
Year
12/2025
Year
April/2025
Year
04//2024
HOW WE CAN WORK TOGETHER
Brand Storytelling
Editorial-style stories for brands, events, destinations, founders, athletes, and campaigns — the kind people actually finish reading.
Editorial Strategy
Story angles, campaign direction, messaging, content planning, audience framing, and narrative positioning.
Event Coverage
Field notes, recaps, interviews, and social/video concepts — editorial coverage and placement that captures why a moment matters, not just that it happened.
Branded Content & Copy
Written features, newsletters, launch copy, campaign language, host reads, commercial scripts, and digital storytelling.
Hosting & Moderation
Panels, fireside chats, interviews, and live conversations that benefit from warmth, humor, and cultural context.
Meet your new best friend
Hey — I'm Jonathan Giles. I’m based in Atlanta, GA working with brands, teams, and publications worldwide.
I'm a writer and editor — formerly at EBONY, with writing and producing credits across NBC and ABC — and I've spent a career chasing one question: how do people find belonging, especially in the places that don't feel like home?
I don't write, create, or even consult as an observer; I get in it listening, moving, asking the one extra question, and staying until the insight shows up.
I look for real moments that can be shaped into honest stories, with the warmth, nuance, and humor that make room for the truth.
Got a story your brand keeps almost telling?
Let's get it on the page. Book a free intro call, and we'll dig into it together. No pitch deck required.